Early in 2015, the top 52 rodeo athletes in the world created Elite Rodeo Athletes, determined to elevate the world of professional rodeo.
They’re already well on their way.
The idea was simple — to create a stage for the best rodeo talent on Earth to compete event after event in a “League of Champions.”
It hasn’t taken long for that idea to take hold.
ERA landed a multi-year contract with Fox Sports, cementing them as a major rodeo organization. With over 42 hours of programming, the ERA will have the largest household network audience in all of professional rodeo.
The 2016 ERA tour will consist of 15 regular season events, which will culminate in its 5-day World Championship event in Dallas, Texas at the American Airlines Center, November 9-13, 2016.
Dallas as the host city will showcase professional rodeo at its very best,” said CEO and President of ERA Tony Garritano.
Rodeo fanatics will love the ERA experience – watching the most talented and promising stars of rodeo go head-to-head every single competition in major rodeo venues and sports arenas all across North America. In addition, fans can follow the entire season on Fox Sports 1 and 2.
The ERA will showcase world-class performers in: bareback riding, steer wrestling, team roping, saddle riding, tie-down roping, barrel racing and bull riding. In fact, the ERA represents 118 World Championship Titles, 30 World Champions and hundreds of years of combined professional rodeo experience.
ERA puts special emphasis on the fans, allowing them to pull back the curtain on their favorite rodeo superstars with special behind-the-scenes content and special events before each competition.
Garritano explained why he believes this organization is so needed in professional rodeo.
“Professional rodeo needed an elite tour showcasing the best talent in the world. We believe that a regular season format, ending in its own world championship event, will be exciting for rodeo fans to follow. Fans will benefit by watching the most competitive rodeo action that the sport has to offer.”
Trevor Brazile, a 21-time World Champion Cowboy and ERA board member also detailed how this revolutionary new company could change rodeo forever. “By introducing a unique concept like the ERA,
“It’s our hope to increase the awareness of the sport on a national stage,” Brazile said. “Enhancing the sport of professional rodeo and building something greater for future generations of rodeo cowboys and cowgirls is our goal. We look forward to working with the entire industry.”
For the first time, professional rodeo has a vehicle, which will allow it to showcase the sport and its superstars most effectively, resulting in a wider reach for the sport.
It’s what the rodeo world has waited for.
This premier tour will consist of 15 regular-season performances in eight cities beginning March 25, in Redmond, Oregon and concluding with its 2016 ERA World Championship in Dallas, Texas. All tour events will be televised during primetime on Wednesday nights, on FOX Sports 2.
The rodeo athletes will compete for $1,600,000 in prize money during the regular-season tour and an additional $3,000,000 during the 5 day World Championship in Dallas, for a total of $4,600,000.
The ERA presents the greatest collection of rodeo champions with 42 hours of programming on FOX Sports. For the first time in the history of rodeo, fans will be able to follow the entire ERA tour culminating with the crowning of its eight World Champions.
With the biggest names in rodeo packing the roster, fans will find that each stop is a must see event. Fred Whitfield, eight-time World Champion Tie-Down Roper commented on being a part of the 2016 ERA Tour, “I’m delighted to be a part of this list of talented guys. There’s so much talent, that you’re going have to bring your “A” game to every rodeo event.”
After Redmond, they travel to Boise, ID, Salt Lake City, UT, Albuquerque, NM, Sheridan, WY, St. Louis, MO, Alanta, GA, and New Orleans, LA.
Air Time dates for the Redmond Rodeo are March 30 and April 6.
Lisa Lockhart and Chad Ferley will be competing in this association.